Our Main
Products
We have been providing services and facilitating business with China since the early 2000s. We have also provided services to APEXBrasil in Beijing. Since 2012, we have actively participated in negotiations to open the Chinese market to Brazilian beef. We bring together our experience, market knowledge, network of contacts, and strategic influence to better serve our clients and strengthen trade between the countries where we operate and China.
Since 2024, Branexx has been operating as a meat trading company, with a primary focus on beef protein. In 2025, in response to geopolitical changes and significant market developments, the company underwent a strategic reorganization, expanding its operations into other proteins and products, including chicken, pork, eggs, tripe, potatoes, and flours. This movement was accompanied by the expansion of procurement and trading operations, which now connect 45 countries across five continents.
This evolution reflects not only Branexx’s ability to adapt to global demand, but also its commitment to delivering competitive, reliable, and integrated solutions tailored to the needs of clients and partners worldwide. The diversification of its portfolio reinforces the company’s position as a dynamic business, prepared to operate with excellence across multiple sectors of the food supply chain.
This growth is further strengthened by the addition of highly qualified professionals with extensive experience in the new product lines, enhancing Branexx’s global operating capabilities even further.
Branexx continues to move forward consistently in its strategy of growth and consolidation within the international market.
More than simply growing in size, Branexx believes in strengthening a team prepared to deliver consistent results and build long-term relationships. Investing in people reflects the understanding that they are the driving force behind innovation, efficiency, and operational excellence.
With a solid foundation and a forward-looking vision, Branexx continues to expand its operations, connecting markets and creating value with consistency, intelligence, and responsibility.
Branexx Founder and Chairman
Brazilian entrepreneur with strong international
experience in the agribusiness sector, especially in trade relations between Brazil and China. Born in Rio Grande do Sul, he began his journey in Asia in 2002, with the mission of presenting the potential of southern Brazilian leather to the Asian market.
He settled in Beijing in 2006, where he lived for a decade
and actively participated in strategic initiatives such as
the Brazil-China Forum. Through APEXBrasil, he took part in the first International Protein Seminar and Meeting of the China Meat Association, deepening his expertise in the
Asian meat market and developing a practical, systemic
view of bilateral trade.
After returning to Brazil, he traveled across the country
connecting major players in the Brazilian meat industry with
leading Chinese buyers, fostering consistent and
long-lasting commercial partnerships.
In 2016, with extensive knowledge of the sector and
trade relations between both countries, he founded
Branexx Trade, a company that quickly established itself as
a global reference in consulting and specialized services for the international meat trade.
In 2022, Branexx began its meat trading and international consulting operations, establishing its presence in Portugal.
Procurement and Trading Services
Financial Services
Logistics Services
Government and Political Affairs
We were founded, grew, and expanded as a consulting and services company, and since 2024 our aim and challenge has been to become the world’s largest global trading company for animal proteins, their by-products, as well as other food products. Our challenge is to preserve everything we have built so far while expanding into new markets with the same values and principles that have guided us until now.
For 2026, we plan to negotiate around 100,000 tons of new products and animal proteins beyond beef.
Technical Expertise and Experience
Experience in Commercial Negotiations
Deep Knowledge of the Global Market
A Long Track Record of Success
Our mission is to ensure successful and profitable negotiations for all parties, respecting social and environmental responsibilities, while promoting satisfaction for both producers and buyers in the markets where we operate through reliability, excellence in services, product quality, and strong relationships with all stakeholders.
To establish Branexx as the most relevant and solid company in the supply of products, services, and trade between multiple countries and China, through Europe, achieving high business volume and profitability.
Based on the company’s values and beliefs, the following principles are considered fundamental: ethics and integrity in every action.
Respect for society, companies, clients, the environment, laws, and the cultures of the countries where we operate.
Building strong partnerships with leading companies in the supply of products and services, aiming for mutual growth and long-term relationships.
The continuous pursuit of professional development, service quality, and increased business profitability.
Economic and financial strength.
Total commitment to ensuring maximum client satisfaction, delivering trust and value.
“People often ask me what the secret is to succeeding in the Chinese market.
I can summarize my nearly 20 years of experience in this market in a few words: Connections, Consistency, Commitment, Credibility, Clarity, Capability, and Control.
It is about deeply understanding the culture, the processes, and the right people to connect with, while delivering exactly what was promised, on time.
With the experience accumulated over years of negotiating with China, and in light of a new geopolitical dynamic in which food plays an increasingly central role, it became clear that the right time had come to expand our operations. We have therefore entered a new chapter, with the ambition of establishing ourselves as a global company and, within the next five years, reaching the position of the world’s largest protein trading company.”
Ezequiel Pires Branexx Founder and Chairman
Avenida da Liberdade - 230 - 2° Floor - BF Building Lisbon - 1250-148 - Portugal
Avenida Jamel Cecílio - 2929 – Room 705 - Tower A Brookfield Towers Building Jardim Goiás - Goiânia Brazil – ZIP Code: 74810-100
Room 320 - 3rd Floor - Shangcheng Avenue Yiwu World Trade Center - Jinhua City Yiwu Zhejiang Province PRC - Postal Code: 322013
